Don’t be a Scrooge when using social media to engage your members – reach recruits and connect with your community at the end of the year.
As the current year comes to an end there is no reason to relax your social media posting. You may have reached the bottom of your list of content ideas and be worried about how to start the new year. Never fear – we have 12 days of ideas that you can use to wrap up the old year and build upon in the new year. Think of these daily social media ideas as our Advent gift to you.
- Congratulate members professionally or personally. Think of promotions, training achievements, awards, anniversaries, births, retirements, and weddings.
- Create Retention-Specific Membership Highlight posts. Include a quote from the member about the positives that came from joining your department.
- Introduce new members with a quote, sharing why they joined, their hobbies, or their personal motto.
- Encourage engagement with “Send a Salute” or “Say Hello to” posts, prompting followers to welcome new members in comments or likes.
- Celebrate National Signing Day. Create a post that thanks new members for joining your department. (A reminder that National Signing Day for the new year is Feb. 7, 2024.)
- Create “remember when” moments when new members were voted or sworn in, tagging relevant individuals in photos and videos.
- Highlight department benefits. Emphasize perks like state-of-the-art apparatus, free certifications, and unique career opportunities.
- Showcase community impact. Illustrate the crucial role of first responders in community safety to inspire potential recruits.
- Create a “day in the life” video. Provide a realistic view of the first responder experience, showcasing challenges, rewards, and required skills.
- Emphasize department diversity. Attract a diverse candidate pool by showcasing the varied backgrounds, experiences, and cultures within your department.
- Appeal to the desire for belonging. Emphasize the supportive and close-knit nature of the department as a protective family serving the community.
- Utilize social media for promotion. Share your recruitment video on social platforms to reach a broader audience and encourage potential candidates to consider joining.
With these 12 ideas, you’ll finish your year on social media strong and have your members — and potential recruits — looking forward to hearing more in 2024.
Looking To Improve Your Social Media Reach And Your Recruitment And Retention Success Rate? First Arriving Can Help!
Complete our Online Inquiry Form or Email Getstarted@FirstArriving.com today.
