FOR IMMEDIATE RELEASE
First Arriving Announces Spin-Off and Rebranding of Marketing Services as Responder MAX
Ashland, VA — First Arriving, the leading provider of real-time information platforms, dashboards, and digital signage for public safety and local government, announced the next phase of its brand evolution, including the transition of its marketing services division to a newly launched company, Responder MAX. With this change, First Arriving sharpens its focus on expanding and innovating real-time information delivery and helping agencies turn data from disconnected systems into actionable insights.
Marketing services have been unified under the Responder MAX brand. Responder MAX will continue to deliver best-in-class marketing, recruitment, communications, websites, and creative services that public safety organizations have relied upon for years. Both companies remain united by a shared mission: helping public safety and local government organizations operate smarter, communicate better, and serve their communities with confidence.
Building on trusted partnerships with more than 1,300 fire, EMS, law enforcement, and local government agencies, First Arriving has expanded well beyond its origins in digital signage and marketing services. Today, its real-time information platform consolidates over 130 data sources, including CAD, RMS, staffing, scheduling, training, and alerting systems, into a unified operational view delivered through dashboards, digital signage, web, tablet, and mobile apps 24x7x365.
“Our customers are overwhelmed by data from dozens of disconnected systems,” said Dave Iannone, Founder of First Arriving. “First Arriving filters out the noise and surfaces what matters most by giving leaders and frontline personnel the clarity and confidence to stay informed, aligned, and ready for whatever comes next.”
The evolution of First Arriving’s brand and product focus aligns with the company’s expanding product roadmap, which includes new AI-driven insights capabilities, expanded mobile functionality, and advanced analytics. These innovations will continue to improve decision-making, awareness, and operational preparedness across departments of all sizes.
“We’ve always been driven by one goal: to ensure every department and every first responder knows what’s happening and is best prepared to respond when it matters most,” said Alex Ford, Executive Chairman. “This evolution represents a major step forward in our long-term vision, positioning First Arriving as the central information hub for public safety and local government.”
First Arriving’s evolution includes:
- A dedicated First Arriving brand identity focused solely on helping to improve public safety through real-time information delivery, dashboards, and digital signage.
- Expanded integration partnerships with leading public safety and government technology providers.
- Enhanced user experience across web, mobile, and digital signage platforms.
- Investment in AI and insights, as well as new features for Law Enforcement and EMS.
As First Arriving continues to rapidly scale, the company remains committed to empowering public safety and local government leaders with a single, connected information platform accessible via digital signage, web, and mobile that enhances performance and accountability across all levels of public safety and local government.
About First Arriving
First Arriving is a top real-time information platform for fire, EMS, law enforcement, and local government. By connecting more than 130 systems into a unified operational view, First Arriving delivers critical insight through dashboards, digital signage, web, tablet, and mobile devices. First Arriving supports more than 1,300 agencies across North America.
About Responder MAX
Responder MAX provides marketing, communications, and creative digital solutions for public safety and local government agencies — including recruitment campaigns, B2B marketing, website development, and association management services. Formerly part of First Arriving, Responder MAX now operates as a dedicated company focused on helping agencies strengthen brand awareness, recruitment, engagement, and community connection.
For more information, visit ResponderMAX.com.
